When a mobile application is developed for a wide range of users across the world, then the performance of the application becomes a priority. The marketing panel of the application needs to keep a track of the overall performance of the application throughout the world off the shelf.
Google Analytics is such a framework that provides the answer to all such aspects that only the marketers as well as the developers are looking for to implement in their mobile application. So, “What is ‘Google Analytics’?”
In simple terms Google Analytics is a service offered by Google that generates detailed statistics about a website’s or mobile application’s traffic. The Google Analytics lets you measure user interactions with your business across various devices and environments. This platform provides all the computing resources to collect the information about the application, stores and processes it and provides a detailed report out of it.